Faméthic is an acronym
Fabrique Artisanal eTHIque leatherworking.
Since the inception of our project, ethics have been at the heart of our concerns and our production process.
We have embedded them in our DNA, in our brand name, and in every action we take within the company.
Here is our brand architecture:
Durability and repairability
We always prioritize the durability of our bags over aesthetics. We pay particular attention to the strap attachments, which are often the first to break, the width of the strap, which must be proportional to the weight of the filled bag, and the deformation of the bag due to weight, incorporating these considerations into the design of our creations to preserve their shape.
Well-maintained leather lasts three times longer. We offer care products for all our bags, our leather care tips are available here online, and we provide as much information as possible about the type of leather offered so that you can choose according to your lifestyle.
Choosing hand-stitching, and sticking to it. Hand-stitching with the saddle stitch is the strongest stitching for leather. We punch the leather so that it can be easily and indefinitely restitched (provided the leather has been properly maintained).
Functionality and timelessness
We believe that:
- Buying an ethical and sustainable item comes at a certain cost that must be justified.
- Above all, a bag is an everyday item in which we carry our most precious, reassuring and personal belongings.
- Leather is a noble and precious animal material that must be respected.
This is why we believe that our creations must adapt to your daily life and not the other way around...
Our models are designed to have multiple uses throughout the same day: traveling / commuting, working during the day / going out in the evening, doing activities with your children / passing your bag down to your grandchildren, etc. They often allow for different ways of carrying and different capacities. They can be used closed or open. We favor colors and designs that can be worn across several seasons throughout the year.
Our aesthetic is always understated and elegant, so our creations can be worn by men and women of all ages and clothing styles. Through our universally appealing creations, it is your personality that shines through.
raw materials and waste
Leather more than deserves a full page on our website. Learn more about the origin of our leathers.
The metal accessories we use are mostly manufactured in France or Italy. The glues and other manufacturing products (beeswax, leather care products) are made in France. Our tools are purchased in France.
To learn more about how we manage leather (and our unsold items), you can visit this page: the life cycle of a hide in the workshop.
Made in France
Certified as an "artisan craft," Faméthic is a brand - manufacturer.
We are very proud of our core business because it generates many positive impacts:
- creating local jobs,
- giving the new generation a chance by bringing them into the team,
- training and passing on the company's know-how,
- renewing and preserving the local cultural heritage,
- paying all taxes and duties in France to contribute to public interest services and infrastructure,
- providing work to local suppliers and service providers,
- locally managing the ecological and social impact of our production,
- enriching human relationships locally.
- having a legislative framework protecting consumers and employees.
marketing
“More than four out of five customers (82%) say they would certainly (31%) or probably (51%) not buy again from brands that are not sufficiently ethical.” (Source: here)
At Faméthic, our marketing strategy is humble and
straightforward. It is based on quality products and the loyalty of our customers.
We do not pay for advertising in the press, on social media, Google, or anywhere else. We carefully select our influencers, and our collaborations are based on a relationship of trust.
We do not pressure anyone to buy a product or a piece of leather that is not right for them. We always seek the best balance between the viability of the business and the needs of our customers. More than half of our designs have been created entirely in collaboration with you during our 13 years of operation in our workshop-boutique.
We encourage brands and artisans to show the same transparency and commitment to education with their customers so that consumers can reconcile with the local production of the items they buy.
intermediate
The question of intermediaries is at the heart of fair trade. In other words, “how is the pie divided?”
Every manufacturer, artisan, or producer must charge for their work. The cost price, remuneration, overheads, and taxes are calculated, and then a margin is added. The margin is used to make investments, build up cash reserves, and pay the manager from the company’s profits.
When a product is manufactured, the manufacturer uses a retailer who buys the product to resell it. The retailer also adds their margin. If the manufacturer uses subcontractors, they will also add a margin, just like the manufacturer. As a result, margins can account for more than half of the final retail price, without any added value being created. The intrinsic value of the product can sometimes account for only 10% of the retail price.
This is the case when companies have their goods manufactured in countries where the standard of living is lower than in France. The company then takes advantage of differences in development and living standards between countries to invest in communication and marketing expenses, for example, or to generate substantial margins.
We believe that the cost of manufacturing the product by the artisan, producer, or worker should account for at least 50% of the pre-tax retail price.
At Faméthic, we are a brand-manufacturer: we create the product and sell it directly through our online store. We have decided not to outsource all or part of the manufacturing of our pieces. For 10 years, we have also sold our creations directly to our customers. We now wish to delegate part of our sales and distribution to retailers so that we can focus on our core business: design and manufacturing.
International survival
Since November 2022, Faméthic has had the honor of donating 1% of its proceeds to the NGO Survival International
