
The "fame": the Forum Alternatif Mondial on the Eu of 2012 in Marseille
Did you know that Marseille is home to the World Water Council, an international association that organizes a biennial World Water Forum? The World Water Council struggles to take into account the real ecological, human, cultural, and political issues and challenges of our world.
This is why Valérie, the founder of Faméthic, participated in the 2012 edition of the World Alternative Water Forum in Marseille.
This experience is also the origin of Faméthic's brand name. The Handcrafted Ethical Leather Goods Workshop could not be called FAME, so Valérie decided to add the word ethical in English.

Water, a Common Good
The H2O collection is resolutely inspired by our natural environment.
Water, at the origin of life, at the origin of landscapes, at the origin of settlements, ... Yes, it is indeed a return to our roots, to the essentials, and to sustainability.
Water is an eminently political subject, and so is its use.
Water is a precious resource that can become a danger to humanity if we do not change our purchasing habits to consume less but better.
The Marseille H²O collection aims to put water back at the heart of our lives.

Marseille, an open city
TOWARDS THE SEA
A port city, Marseille is entirely focused on the Mediterranean.
The blending of cultures, the culinary heritage, Marseille soap, the Tarot of Marseille, the colors of the city, the colors of Olympique de Marseille!
Everything here recalls our very strong connection with water, its scarcity and everything it can make possible.
Originally from Marseille, a trained geographer and of mixed heritage, Valérie, the founder of Faméthic, wanted to pay tribute to her city where she grew up and where anything is possible.
Thus, we thank the RTM advertising agency for showcasing our Marseille H²O collection in metro stations during the week of the arrival of the Olympic flame in Marseille.
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