Valérie Trouslard naturally possesses an iron will, an intuitive nobility of spirit, and a creative flair that warms the heart and inspires. Passionate about nature, the blending of cultures, and everything that unites, this go-getter has spent a decade taking on challenges, learning, growing, and creating beauty...
Sincerity in Purity
Famethic is a contraction of Fabrique Artisanale de Maroquinerie Éthique. It says it all: it is about doing a noble job to make healthy and useful products according to the rules of the art. “The goal is to allow my customers to make my creations their own by wearing them at different ages and with versatile clothing styles. It is their daily life, their use of my products that will give each one a unique and personal patina. My products are made to last, to be repaired. I try to offer my customers creations that have style and are durable for their proving that one can consume in a reasonable way while cultivating one's personality.”
Valérie Trouslard grew up in Marseille, in the village of Saint Marcel, in a cultured, but rather modest environment. A DUT in Urban Management in Aix en Provence, ten years in geography with a research field in Yemen, on the island of Socotra. She worked in humanitarian aid, for the NGO Santé Sud, then for the Forum Alternatif Mondial de l'Eau in Marseille.
A hectic life, but her original passion for leather catches up with her and she launches herself without a safety net and as a self-taught person in 2013 in La Belle de Mai thanks to a low rent granted by her landlord. At the Docks, she recovers a huge batch of leathers from a shoe factory that had closed twenty years earlier. “The first bag I created is an interpretation of a bag I brought back from a trip to Burkina Faso. It is the Valériane, created in 2014, it remains to this day my favorite and a safe bet for my customers. The first copy lives its best life in Mexico”. Long inspired by her travels, jazz, science, plants, Valérie Trouslard's learning period lasted two years.
Today, her expert eye is much sharper. The daily life of her clientele guides her in her creations. A loyal clientele that resembles her, made up of those who no longer consume fast fashion. “I know their family, their job, their journey ... Often they are interested in art, curious and open-minded. I also have many customers who need to perfect their style for professional or personal reasons.”
Text by Nadège Lourens-Paget
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